+65%
Of Clicks on Google Ads are From Users Who are Ready to Make a Purchase.
+3.6B
Or Roughly Half the Worlds Population Reachable via Paid Social Ads.
+2x
In Revenue Made on Average for Businesses Advertising on Google Ads.
+90%
Of Households Use At Least One Streaming Service, Making OTT Ads Highly Effective.
Ad Strategy and Planning
Effective paid media starts with a solid strategy. We begin by identifying your target audience, business goals, and the platforms that will deliver the highest ROI. From there, we create a tailored ad plan that aligns with your objectives, ensuring each campaign is strategically designed to maximize conversions and boost brand awareness.
Paid Search
Paid search, or Pay-Per-Click (PPC), ensures your business is front and center when potential customers search for products or services like yours. With highly targeted keywords and carefully crafted ad copy, we help you capture valuable leads at the moment they’re ready to take action.
Paid Social
Whether it's Facebook, Instagram, or LinkedIn, paid social ads help you connect with users in a highly engaging format. Our paid social campaigns are designed to capture attention, foster interaction, and drive meaningful engagement, turning casual browsers into loyal customers.
OTT/Streaming
OTT (Over-the-Top) and streaming ads enable your brand to tap into the growing audience of cord-cutters and streaming service users. With precision targeting, we place your ads directly in front of viewers on popular platforms like Hulu, YouTube, and Netflix.
Yelp and Local Service Ads
Yelp and Local Service Ads are perfect for businesses looking to capture local customers. By targeting users searching for services in your area, these ads increase your visibility and generate quality leads from people actively seeking what you offer.
Why Does Paid Media Matter?
Paid media is essential for businesses looking to scale quickly and reach a broader audience. While organic strategies take time to build momentum, paid media delivers immediate results, driving traffic, leads, and conversions from day one. It gives you full control over who sees your message, when, and where, ensuring your brand stays top-of-mind. Paid media amplifies your marketing efforts, allowing you to quickly test, optimize, and achieve measurable ROI.
Where We Stand-Out
Targeted Precision
Our paid media strategies focus on reaching the right audience at the right time, maximizing engagement and conversions while minimizing wasted spend.
Cross-Platform Expertise
We integrate multiple channels—search, social, OTT, and local ads—into a cohesive plan, ensuring your brand is visible across all relevant platforms.
Performance-Driven Approach
We continuously optimize your campaigns through data-driven analysis, A/B testing, and real-time adjustments to deliver the highest return on investment.
OUR APPROACH
At Marketing Empire Group, we take a personalized approach to paid media. We start by understanding your goals, audience, and competitive landscape, then create a tailored media plan that leverages the most effective platforms. Our team continuously monitors performance, optimizing campaigns to improve results and drive growth. With our approach, you can expect not only immediate returns but also long-term success as we fine-tune your strategy for maximum impact.
The Benefits of Partnering with Marketing Empire Group
When you partner with us, you gain more than just a service provider—you gain a dedicated team committed to your success. We handle everything from strategy and planning to execution and optimization, ensuring your campaigns are always running smoothly and effectively. With us, you’ll benefit from targeted precision, multi-channel expertise, and a relentless focus on delivering results. Whether you’re looking to increase leads, boost sales, or enhance brand awareness, our paid media strategies will help you achieve your goals faster
Proven Results, Real Impact
Talk is cheap, but results? That’s where we shine. Don’t just take our word for it—check out how we’ve helped businesses like yours crush their goals and take their marketing to new heights.
What our clients are saying
The Beauty Artisan & Co.
"We can not express our gratitude and satisfaction with Marketing Empire Group through words. Since 2017 we have cycled through many independent “marketing specialists” having been underwhelmed at the results. When first contacting Kyle and Luis we explained our frustrations and past failures knowing full well that a single person would no longer be able to meet the needs of our growing company. They were quick to explain that they worked as a team with marketing professionals of every specialty ready to meet our very specific visions. Since that time, MEG has been diligent in listening to and understanding our expectations as well as being proactive in solving our problems. The insight that their expert opinions have given us has helped us drive further vision for our company. It’s been almost six months with this team and we have made great strides towards reaching our goals. In this time we have established a greater community presence, higher client demand, and higher frequency of new applicants. This has allowed me, the company visionary, to do what I do best. I would absolutely recommend any small business who desires growth and breakthroughs to work with this company. Cheers to many years of partnership and growth in the future."
Anah Minsberg
"We have been working with Marketing Empire Group for 6 months or so now and are extremely pleased. Kyle, Luis, and Isaak are the best! I was skeptical with marketing groups and we had already interviewed 6 other companies and am so glad we made the right decision with Marketing Empire Group. They are always punctual which is so important in my line of work. They have covered big local city events for us, and helped us with our social media platforms. I highly recommend them to any business as they are knowledgeable, have great work ethic and are easy to work with and communicate with."
Kristi Munoz
"Marketing Empire Group exceeded my expectations with their exceptional website design services. They brought my vision to life with creativity and expertise. Highly recommended for anyone seeking top-notch digital marketing solutions. Five stars!"
Explore More
As your one-stop shop for all your marketing needs, we offer everything you need to grow your business.
Organic Marketing
We craft a holistic marketing strategy to boost your online presence and drive engagement. Our SEO ensures you're found by the right audience, while Digital PR builds credibility. Influencer and Social Media Marketing keep your brand top-of-mind, and targeted Email Marketing nurtures relationships and fuels growth.
Data & Analytics
We leverage Data Analytics & Insights to maximize your marketing impact, driving conversions with precise Conversion Rate Optimization. Through ROI and Attribution Tracking, we ensure every dollar works hard, while ongoing A/B Testing fine-tunes your campaigns for optimal results. These strategies combine to deliver measurable success and growth.
Creative
We bring your brand to life with a Creative Strategy that resonates across touchpoints. Our impactful Branding creates a distinct market identity. We tell your story through engaging Video and Podcast Production, while our Website Design offers a seamless user experience. Graphic and Motion Design add visual flair that leaves a lasting impression.
Frequently Asked Questions
Paid media involves purchasing advertising space on platforms like Google, Facebook, and streaming services to promote your business. It delivers fast results by driving immediate traffic and conversions, while organic marketing builds long-term visibility through unpaid methods like SEO and content.
We analyze your target audience, industry, and business goals to determine the best platforms for your ads. Whether it's paid search for capturing high-intent leads or paid social for engagement, we create a strategy that aligns with your needs.
ROI can vary depending on the industry, platform, and strategy, but most businesses see a positive return. On average, companies earn $2 for every $1 spent on Google Ads, and other platforms offer similarly strong returns when optimized effectively.
We track key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA) to measure the performance of your campaigns. Regular reporting and real-time adjustments ensure continuous optimization and improvement.
Paid media campaigns can start generating traffic shortly after launch, often within a few days. However, it typically takes several weeks to gather enough data for meaningful optimizations, which are key to improving performance and driving conversions over time. Every campaign is unique, so results will vary based on factors like industry, budget, and competition. Our team continuously monitors and adjusts campaigns to maximize their effectiveness as data accumulates.