Okay, maybe I was overexaggerating by calling these hacks, but they have been proven to be favored among Instagram's algorithms! Any successful business owner will tell you it's crucial to use all the tools available to you to grow your business and reach more potential customers. Instagram is one of the most popular social media platforms, and with the power of your creative mind, you can make the most of it.
Social Commerce
This one's geared more toward e-commerce businesses, but if you have the opportunity to display products on the app, I advise you to do so. Instagram CEO, Adam Mosseri, stated earlier this year that the app wants to make it easier for consumers to shop on Instagram without ever leaving the app. It's a great strategy because it keeps your customers in the platform where they spend much of their time in, anyway!
Reels with Trending Sounds
As the human attention span continues to grow shorter, reels have become a trend on the app after TikTok's boom in popularity. I mean, it makes sense- would you rather read a paragraph of content or get told all the information while being entertained? Not only that, but keeping up with the latest trending sounds can get you that much more engagement on your posts. It's not rocket science. Just keep up with the trends and you're Gucci.
Converting Still Images to Videos
This is a sneaky little trick to pull more 'views' on your posts! Next time you want to post a still image, consider converting it into a super short video (3-6 seconds). Doing this will allow your "video" to pile up more views while your followers are still trying to read it. The more views, the better. Instagram will look upon your page favorably after seeing all the attention your posts are getting!
If you need help doing this, we got you ;)
You don't have to be an expert in social media or marketing. All you need is a good idea and the right know-how!
We should all know by now that Instagram can be a powerful tool for promoting your business, especially since there are over 1 billion active users on the platform. These three hacks will help you get more engagement and introduce your business to a larger audience.
Have you tried any of these techniques? Let us know in the comments below!