The year is 2023 and you see competitor realtors releasing stunning videos of houses they are listing on the market. How do they do it ??
Here are three tips for shooting better real estate videos:
Use a Gimbal
Gimbals play a crucial role in stabilizing footage, providing smooth and professional-looking video recordings. They enable filmmakers, videographers, and content creators to capture high-quality, shake-free footage, resulting in more visually appealing and immersive videos.
They have become an indispensable tool in the industry, offering enhanced stability and enabling creative freedom in capturing dynamic shots and smooth camera movements. Luckily for you, there are gimbals ranging depending on your experience.
Phone Gimbal
Phone gimbals are a great solution for simple, fast, and effective stabilization. Typically they employ similar principles to their larger counterparts, utilizing motorized three-axis stabilization to counteract camera shake and unwanted movements. Additionally, many phone gimbals come equipped with advanced features such as object tracking, time-lapse, and various shooting modes, further expanding creative possibilities. By using a phone gimbal realtors can achieve professional-level stability in their smartphone videos.
Camera Gimbal
Although realtors may not opt for using a camera gimbal, it is still an important feature if you decide to use a DSLR, mirrorless, or bigger camera body.
These gimbals are specifically designed to handle the weight and size of DSLR/Mirrorless camera setups while providing exceptional stabilization. They offer control with pan, tilt, and roll camera movements, allowing for seamless movements and tracking shots.
Gimbals often feature customizable settings, adjustable balance systems, and compatibility with various camera models and lens combinations, providing flexibility and versatility in capturing cinematic footage.
With camera gimbals, professionals can achieve professional-grade stabilization, elevate the visual quality of their work, and unlock new creative possibilities in their storytelling. Realtors can use agencies that do online marketing for realtors to achieve higher-quality footage for their listings.
Find Your Angles
Angles play a crucial role in capturing informative videos for real estate listings. Choosing the right angles can enhance the visual impact of a property. Wide-angle shots are commonly used in real estate photography to capture the spaciousness of rooms, making them appear larger and more inviting. These angles help potential buyers or renters get a comprehensive view of the space.
Use Corners
When filming real estate, utilizing angles effectively can greatly enhance the visual impact of the property. Start by capturing wide-angle shots to showcase the spaciousness and flow of the rooms. This allows viewers to get a sense of the property's layout and envision themselves in the space.
Film from unique angles that highlight key features, such as capturing the view from a balcony. Remember to keep consistency in the style and tone of the shots throughout the video. By using corners and camera movements, you can create real estate videos that engage viewers.
Add some movement
Adding movement to your shot will give a more dynamic feel to your production. Whether you are walking with your feet, using a slider or Another technique is the use of sliders or gimbals, which allow for steady tracking shots and seamless movement through rooms or around the exterior of the property.
Adding movement to real estate filming adds visual interest, showcases the property in a dynamic way, and can help create a more immersive and engaging viewing experience for potential buyers or renters.
Drone shots can provide a captivating bird's-eye view and give a better understanding of the property's location and amenities. Filmmakers can capture sweeping shots of the surrounding area, showcasing nearby parks, schools, shopping centers, or other points of interest.
This information can be key in attracting potential clients by offering them a comprehensive view of the property's location and its proximity to desirable amenities.
Conclusion
When shooting real estate, considering the use of gimbals, angles, and movement, can elevate the quality and impact of the footage. By combining these elements effectively, real estate filmmakers can create compelling videos that not only showcase the property's best features but also engage and captivate potential buyers or renters, leaving a lasting impression and increasing the chances of a successful transaction.
If you currently need help filming or capturing your real estate needs, reach out to a production company that can bring your vision to life.